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On-Demand Webinar hosted by NAFCU

NAFCU-Services (1)

Building a High Growth Consumer Lending Program While Expanding Membership

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Barry Roach Headshot


Barry Roach

With over 30 years of experience in the financial services industry, Barry Roach has proven leadership of large, diverse, multi-faceted teams of financial professionals that deliver above-market financial results. Previously, as President and CEO of SafeAmerica Credit Union ($439M), Mr. Roach helped the organization achieve a significant net income turnaround and improvement in financial strength while maintaining a commitment to service excellence.


Water and Power Community Credit Union

Water and Power Community Credit Union was formed in 1936 by a group of employees of the Department of Water and Power in downtown Los Angeles. All people who live, work, worship or go to post-secondary school in Los Angeles County can become a member and open an account with us. Water and Power Community Credit Union currently holds over $900 million in assets and serves nearly 40,000 members.

Notable Quotes

Key Takeaways

  1. Discover how WPCCU is delivering a differentiated service to grow their loan portfolio, while maintaining member loyalty in a competitive landscape
  2. Hear a CEO’s perspective on growing membership and improving the financial well-being of individuals
  3. Learn how CUs can use sophisticated models to more accurately identify risk and approve more applicants than traditional lending models.