Find Partners that Align with Member Needs
“There’s a tendency to look at lending as a product. Financial institutions really look at lending with their bottom-line in mind. Certainly at Alliant, we take a very different approach. Lending is really seen as a means of supporting our members and aligning with their needs. It’s all about the membership and their aspirations and objectives, and keeping their needs at the forefront. We try to find lendtech partners that are capable of fulfilling those needs to a greater extent and helping us with a product set that is transparent, that allows for easy price comparison, and that benefits our members’ financial journey, as opposed to this mentality of needing to benefit our institution’s bottom line.”