With members’ expectations and the competitive landscape evolving daily, Commonwealth Credit Union knew they needed a partner that could help them provide a fast, fintech-like digital banking experience for their members.

The right partnership model

When their search began, leaders at the credit union knew they were looking for a partner, not a vendor. “One thing we look for at Commonwealth Credit Union is a partnership – we feel we gain more when we are working together to improve each other’s outcomes,” said Jaynel Christensen, Chief Growth Officer at Commonwealth Credit Union.

In order to serve members within their risk tolerance and economic approach, Commonwealth Credit Union was also looking for a partner that leveraged AI and machine learning to expand their pool of creditworthy borrowers. Christensen explained that the team was already comfortable leveraging AI technology due to existing fi ntech partnerships, and Upstart’s ability to increase automation and approve more borrowers without increasing losses stood out.

With the Upstart Referral Network, Commonwealth Credit Union could simultaneously improve the digital experience while gaining new members within their credit parameters. Qualified personal loan applicants on Upstart.com who met Commonwealth Credit Union’s field of membership requirements and credit parameters could automatically be matched with a personal loan from the credit union. These applicants would seamlessly transition into a Commonwealth Credit Union-branded online experience from application through closing and same-day funding.

Once Commonwealth Credit Union gained buy-in from the appropriate stakeholders that manage risk in their consumer portfolio, they worked alongside their dedicated Upstart account manager to set key metrics for success and appropriate thresholds for volume, returns, and more.

Adjusting program levers and strong credit performance

With the Upstart partnership, Christensen has had the flexibility to adjust the credit union’s max loan amounts, DTI, income levels and other program levers as economic conditions have changed. “We’re very comfortable with the platform and technology, and we appreciate the fact we can use the levers to adjust thresholds to expand loan amounts, volume targets and DTI at any time,” said Christensen.

Two years into their partnership with Upstart, Commonwealth has increased its monthly loan volume targets, and losses have performed better than expected.¹

Christensen and the Upstart team review Commonwealth’s KPIs monthly to determine where they stand today, and where they’d like to be in six months. “At different times and seasons of lending, we’re willing to take on more, and other times, we need to pull back. This helps the overall program management to have the flexibility to adapt to where we are in our lending strategy,” said Christensen.

Expanding member relationships

Two years into the partnership, Commonwealth has not only grown personal loans, but acquired new, creditworthy members in the process. Since launching, the credit union has originated over $22M in personal loans and acquired over 1,900 new members to expand relationships with.²

The Commonwealth team has also been working to ensure that the members gained through Upstart are long-term, engaged members. Once a newly qualified applicant from Upstart becomes a credit union member, they receive an automated, personalized email follow-up from Commonwealth, along with other various touch points recommending additional products that fit their financial needs and improve their financial wellbeing.

To date, 10.2 percent of members gained through Upstart have purchased additional products and services with Commonwealth, including checking, savings, credit cards, home equity loans and auto loans.³

Enhancing member service through technology

Looking ahead, the Commonwealth Credit Union leadership team continues to look for ways to grow membership and improve the member experience, primarily through technology. By providing that seamless, fintech-like experience for members who apply for loans digitally, the team hopes to stay ahead of the competition and keep long-term members coming in.

“Automation and improving our member experience is top of mind and what drives everything we do,” said Christensen. “It’s all about striking a balance between in-branch and digital, and providing the best experience possible for whichever channel members choose.”

References:

¹ Findings are reported on information collected by Commonwealth Credit Union and reported to Upstart from June 2022-June 2024.

² Ibid.

³ Ibid.