Today, I’m excited to share something we’ve been working on here at Upstart that’s going to make a huge difference for our lending partners: our brand new Member Cross-Sell solution. It’s designed to help credit unions expand and deepen their relationships with members who’ve come onboard through Upstart, and it’s going to be a game-changer.

A lot of credit unions face the challenge of expanding beyond one product—especially when it comes to members they gained through an indirect lending channel. 

That’s where Member Cross-Sell comes in. 

By tapping into unique borrower data, personalized messaging and some new technology tools, we’re making it easier for our credit union partners to offer the right products (like credit cards, deposit accounts and more) at just the right time to their new members from Upstart. By leading with lending, Upstart’s Member Cross-Sell solution equips you with a proven, scalable approach to forge deeper relationships, helping members improve their financial well-being while driving your credit union’s long-term success.

A big advantage is that because these members are starting their journey with you through a loan you provided during a time of financial need, there’s already a solid foundation of trust. That makes it easier to have greater member engagement over time to create long-lasting, high-value relationships. 

Here’s what Stephani Foss, Executive Vice President, Chief Operations and Consumer Lending Officer at Alliant Credit Union recently shared about the new solution:

“We’re excited by the impact on how we will engage new members from Upstart. With Member Cross-Sell, the data-driven approach combined with marketing best practices, deposit account opening and direct deposit switching technologies will help us achieve measurable growth while boosting overall member satisfaction.”

So, what’s included in Member Cross-Sell? 

1. Member Cross-Sell Playbook: We’ve worked closely with top lending partners and our own Growth Marketing team to put together a best-practices guide. This will help you hit the ground running with effective onboarding and cross-selling strategies to deepen your relationships with your new members.
2. Data-Driven Member Segmentation: By combining detailed application, loan and borrower data with your credit union’s core and CRM data, you’ll be able to target members with personalized offers—across multiple channels!
3. Member Marketing Hub: From email campaign templates to video and phone scripts, the Member Marketing Hub gives you everything you need for consistent, impactful communication. We’ve even created pre-built marketing materials, complete with product recommendations tailored to each member’s unique needs.
4. Member Deposit Solution: With our new technology solution, you’ll be able to offer new members the ability to open deposit accounts online, and make the switch for things like direct deposit and bill pay from another bank—seamlessly.

All in all, we’re really excited about how Member Cross-Sell can help our credit union partners create stronger, longer-lasting relationships with their members. If you’re ready to take your member engagement and cross-sell rates to the next level, we’re here to help!

To learn more about Upstart’s Member Cross-Sell Solution, visit upstart.com/lenders/UMC.