--- title: How Credit Union Leaders are Navigating Digital Transformation description: As community based institutions, credit unions are well positioned to truly understand the unique needs of their members. Hear about the challenges Abound Credit Union has faced in the modern world and the learnings they have from overcoming them. --- [![Upstart](https://info.upstart.com/hubfs/raw_assets/public/Upstart_July2020/images/Upstart-Logo.svg "Upstart")](https://www.upstart.com/for-banks) ###### for LENDERS Menu - [Borrow](https://www.upstart.com/for-banks?__cf_chl_captcha_tk__=d0039b4379d622e9209d7dae2a03b74e53270785-1595174109-0-AfLvz4flojTdtS1mi0_fiepzmRnVfAMhN9m_d02h6Ri15ybRHiLkGRsF21RjlSj9x5z-Xs2XKyNhzWq6_8hcMXmABHenX2avxVkHbdKjak5vh6oK3QuaHizeDSza1U3Se5rsu7UaC6-QntwnGIX3bphjQyrGUivi9mHwEwCYHv7AupOFrBFtvs1t8kWlNJigFoJgUBIHeS7ciG1NhYnTAqKLNb5nN7jxvQTZNqoYzVB01dBHLgdtgtU-qYkyuO0hx-5pHStsD8cmrwGQ4Oxt8gCNc8vgVpb2awt_VEa5Uqhj8MUrzCseZC90_ggaR5oPaKuODzzLGTT24pJi3tN6cMzL6dUZleMySESSj5W8EAXqym4FfjlWMgzByx4LsXo9lI1mJoemNL1ZnuKCF_eWRtzTo-GcasODGoaTI9--jeiZoXDbD0rooFhM0RyXCeOdM4fxWL5h1i0U0zjNH3D34O78Mi1YROOcq_lLURKXA8170_dpHDrzJ8r0drWXhbYEEGT4z4MjYGdlGzBl7GtHdQjrl4ZBqTTR2z8XyCn10ChE_HErA-sKxC8oFhAcES1M7Q#) - [Personal Loans](https://www.upstart.com/personal-loans) - [Credit Card Consolidation](https://www.upstart.com/credit-card-consolidation) - [Debt Consolidation](https://www.upstart.com/debt-consolidation-loans) - [Home Improvement Loans](https://www.upstart.com/home-improvement-loans) - [Medical Loans](https://www.upstart.com/medical-loans) - [Wedding Loans](https://www.upstart.com/wedding-loans) - [Moving Loans](https://www.upstart.com/moving-loans) - [Check Your Rate](https://www.upstart.com/funding_form) - [For Lenders](https://www.upstart.com/lenders) - [For Dealers](https://www.upstart.com/dealers) - [About](https://www.upstart.com/about) - [Log In](https://www.upstart.com/login) - [Overview](https://www.upstart.com/lenders/) - Solutions - Personal Lending - [Upstart-Referred](https://www.upstart.com/lenders/personal-lending-referral-network/) - [Lender-Branded](https://www.upstart.com/lenders/personal-lending-lender-branded/) - Auto Lending - [Auto Retail](https://www.upstart.com/lenders/auto-retail-lending/) - Auto Refinance - [Upstart-Referred](https://www.upstart.com/lenders/auto-refinance-referral-network/) - [Lender-Branded](https://www.upstart.com/lenders/auto-refinance-lender-branded/) - [HELOC](https://www.upstart.com/lenders/heloc/) - [Member Cross-sell](https://www.upstart.com/lenders/umc/) - [Customers](https://www.upstart.com/lenders/partners/) - [Services](https://www.upstart.com/lenders/services/) - [Compliance](https://www.upstart.com/lenders/regulatory-compliance/) - [Regulatory Compliance](https://www.upstart.com/lenders/regulatory-compliance/) - [Fair Lending](https://www.upstart.com/lenders/regulatory-compliance/fair-lending/) - [Data Security and Privacy](https://www.upstart.com/lenders/regulatory-compliance/data-security-and-privacy/) - [Safety and Soundness](https://www.upstart.com/lenders/regulatory-compliance/safety-and-soundness/) - [Advocacy](https://www.upstart.com/lenders/regulatory-compliance/advocacy/) - Resources - [AI Lending Knowledge Hub](https://www.upstart.com/lenders/ai-lending-knowledge-hub/) - [Leaders in Lending Podcast](https://www.upstart.com/lenders/podcasts/) - [AI in Finance Services](https://www.upstart.com/ai-certification) - [Upstart Program Certification](https://www.upstart.com/lenders/lp-certification/) - [Contact](https://www.upstart.com/lenders/contact-us/) # Sample Banner A clear and bold header [Request Info](https://www.upstart.com/for-banks) On-Demand Webinar hosted by NAFCU **How Credit Union Leaders are Navigating Digital Transformation to Drive Growth** ## with leaders from Abound Credit Union [![Abound & Upstart Fireside Chat](https://info.upstart.com/hubfs/Screen%20Shot%202021-10-20%20at%208.22.42%20PM.png "Abound & Upstart Fireside Chat")](https://www.nafcu.org/partnerlibrary/how-credit-union-leaders-are-navigating-digital-transformation-fireside-chat?utm_campaign=102021_upstart_webinar_nsc&utm_content=partner%20promos&utm_medium=referral&utm_source=Upstart) ![Jake Dabaros round](https://info.upstart.com/hs-fs/hubfs/Jake%20Dabaros%20round.png?width=200&height=200&name=Jake%20Dabaros%20round.png "Jake Dabaros round") ![ChuckEads round](https://info.upstart.com/hs-fs/hubfs/ChuckEads%20round.png?width=200&height=200&name=ChuckEads%20round.png "ChuckEads round") ![Screen Shot 2021-10-20 at 4.00.47 PM](https://info.upstart.com/hs-fs/hubfs/Screen%20Shot%202021-10-20%20at%204.00.47%20PM.png?width=472&height=166&name=Screen%20Shot%202021-10-20%20at%204.00.47%20PM.png "Screen Shot 2021-10-20 at 4.00.47 PM") ## GUEST SPEAKER ## Jake Darabos Jake is the Chief Financial and Administration Officer at Abound Credit Union. Jake is an experienced finance professional with a demonstrated history of working in the financial services industry. As CFO, he is responsible for overseeing all aspects of financial and accounting performance for the credit union including budgeting, product profitability and asset liability management. Jake is skilled in Cash Flow, Budgeting, Internal Audit, Banking, and Account Reconciliation.  ## GUEST SPEAKER ## Chuck Eads Chuck is the Chief Lending Officer at Abound Credit Union. With a background in physics and applied optics, Chuck found himself in the world of financial institutions. With experience as an AVP for an indirect auto lending company and an Indiana based Credit Union, Chuck’s expertise lies in Lending. He has been the Chief Lending Officer for Abound Credit Union for 5 years.       ## ABOUT ## Abound Credit Union [Abound Credit Union](https://www.aboundcu.com/) has been providing valuable banking solutions to help hardworking Kentucky families thrive for more than 70 years. Today, they have grown to become Kentucky’s largest credit union with 18 locations, $1.9 billion in assets and over 113,000 military and civilian members. The Credit Union was named 2021’s Best Mortgage Lender and Best Financial Institution in The News-Enterprise Readers’ Choice Awards and has been recognized for its leadership in financial education at the state and national level.  ## Key Takeaways 1. Hear about the challenges Abound Credit Union has faced in the modern world and the learnings they have from overcoming them 2. Understand how member relationships and loyalty can be fostered in a digital world 3. Gain insight on driving consumer loan portfolio growth and obtaining new members through partnerships ## Notable Quotes ### "We love the efficiency and speed of electronic services, but they aren't in the office right in front of us. There is a different art to the consultative approach with them. ” ### "It felt like Upstart was an extension of the Abound Team. When we find a partner with that kind of cultural fit, we know we can make that a successful, long term partnership.” ### "We are looking to completely digitize the process and maximize the convenience for our do-it-yourself members." - [ABOUT](https://www.upstart.com/about) - [Careers](https://www.upstart.com/careers) - [Press](https://www.upstart.com/press) - [Help Center](https://www.upstart.com/helpcenter) - [Legal](https://www.upstart.com/legal) - [Privacy Policy](https://www.upstart.com/privacy_policy) - [Accessibility](https://www.upstart.com/accessibility_statement) - [Blog](https://www.upstart.com/blog) - [Affiliates](https://www.upstart.com/affiliates) - [Investor Relations](https://ir.upstart.com/) Upstart NMLS No. 936133. 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